They did have some success, too, reportedly selling 3 million meals a month at one point. The founders wanted to “disrupt” grocery shopping for overworked millennials, at one point claiming they’d be able to reach “99 percent of potential home cooks,” as the Observer notes. Oh, right, I used that once in 2016! They’ve been sending me emails for years asking for me back, like that guy Tyler I went on one date with.Įxactly, Blue Ribbon is such a Tyler.
The company delivers customers weekly boxes - with plenty of packaging - of ingredients that come with recipes. Can you remind me what Blue Apron is?īlue Apron pioneered the meal-kit delivery service, which back when it launched in 2012 was heralded as something revolutionary disruptive but was, really, an innovation for no one. How did we get here? What happened? Grub is here to help you understand.” The IPO was an embarrassment, and now new reports pain a bleak picture, with experts pointing to the company’s imminent demise. Keep reading, the recipe looks good.Things haven’t looked so good for Blue Apron in a while.īack in 2016, the New York Times called Blue Apron, the meal-delivery service, “the Starbucks of the meal-kit business.” It was seemingly high times for the company during the first quarter of 2016, the company reported that it was actually profitable, and TechCrunch wrote in 2017 that “Blue Apron appears to be the next major consumer IPO.” Except it didn’t work out that way. Not that you'd confuse an ear of corn for a serrano pepper, but maybe some rarer ingredients might give you pause. The ingredients list is accompanied by clear photographs of every item, so you know what's what. Read further down the web page and you'll find all the ingredients plus, and here's a nice touch, a button to download the recipe in PDF form. Here, it's How to cut corn kernels off the cob which in 21 seconds shows you the easiest way to achieve this end. You can make two servings in around 20 minutes.īlue Apron recipes are accompanied online by a video tip or technique.
It's a good example of where Blue Apron excels: to start with, it's quick and easy to make. Well, it's there on the website whenever you want to try it again. The most popular meals do find themselves repeated but only rarely and after a long while.Īfter all, you'd soon get bored if it was Salmon and Cilantro-Lime Rice with Peach and Corn Salsa (above) every week, wouldn't you? Actually, if your taste buds woke up and took notice as you read that, maybe you would like that recipe to come round more often. This is good, as Blue Apron rarely repeats its meals, preferring to keep things fresh and new all the time.
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